Brooke Burdge

Brooke Burdge

Brooke Burdge is the SVP of Marketing of Attentive, the most comprehensive text messaging solution for innovative brands. Prior to joining Attentive as part of the founding team, she was the Head of Marketing at TapCommerce, a mobile advertising company acquired by Twitter in 2014. During her time at Twitter, Brooke led B2B marketing for the Mobile Apps & Telco verticals. She has also held prior marketing roles at Movable Ink, a real-time email marketing technology, and Deloitte, the global consulting firm. Brooke has a BA from Fordham University, and resides in New Jersey with her two rescue dogs.

How to Deliver Personalized Experiences This Holiday Season With SMS Marketing

Consumers don’t just want relevant content, they expect it. With increased expectations from consumers, delivering personalized experiences will be especially crucial during the upcoming holiday season, when shoppers are busier than ever. However, with more channels and data available to marketers, it can be hard to decide where to begin. The first step is engaging…

3 Steps to Launching a Successful SMS Marketing Program

Shoppers have embraced a “mobile-first” mindset over the last couple of years. Today, consumers use their phones at each step of the shopping journey — from discovering new products to staying in touch with brands after they click “buy.” A recent report shared that nearly all U.S. consumers (91 percent) would consider signing up for…