The retail climate in the U.S. is analogous to the rise of social media: omni-present, fast-paced and powerful. Consumers’ shopping habits are migrating away from shopping exclusively in-store or online to a cross-pollination of the two worlds. A customer can now see a sponsored ad on their social feed, use the ad’s promo code in…
Brian Irish
In today’s evolving retail climate, consumers are straying from shopping exclusively in-store or online. Instant gratification, control and face-to-face customer experiences entice consumers to still shop in physical stores. Yet, the convenience of online shopping was a primary factor in e-commerce sales increasing by 15 percent in 2018. As customers incorporate both shopping methods into…
