Today’s digital marketplace is transforming the e-commerce industry by providing a one-stop destination for the creation, promotion and purchase of digital products. This online environment offers individuals and businesses alike a completely new channel to reach highly targeted audiences for their products that they may not otherwise be able to access. In a B-to-B marketplace, it's critical for product vendors to foster mutually beneficial relationships with affiliates because it enables them to access new channels, reach new audiences and increase sales.
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