From large photographs that anchor your homepage to small product shots on site pages, photography is a crucial element to the online success of a brand. Product photography not only tells the story of your brand, it sells it. How do you create beautiful images that speak to consumers? Here are three best practices for using photography to boost your sales:
Leading bag and case retailer Incase was looking to make significant changes to the online shopping experience it offered to consumers. Enhancing product imagery to provide shoppers with as much information as possible in hopes of motivating them to purchase was at the top of its wish list.