The U.S. economy is on the brink of a recession. Despite a strong labor market, negative GDP growth rates have led some to predict a 96 percent likelihood of a recession within the next year. Regardless of this outlook, Americans are still willing to shop — spending 17 percent more last Black Friday weekend than in 2021.…
Brad Hawkins
Forward-thinking retail organizations across the globe understand that nurturing the customer experience goes beyond the initial sales engagement. The importance of visibility into the customer journey and the seamless integration with manufacturers are vital as customer expectations rise. In fact, when it comes to making a purchase, 64 percent of people find customer experience more…
