Bobby Marhamat

Bobby Marhamat

Bobby Marhamat is the CEO of Raydiant Screen Signage, a digital signage provider that helps businesses turn their TVs into interactive signs that drive sales, improve the in-store experience, and reinforce brand messaging. Prior to joining Raydiant, Bobby served as the COO of Revel Systems where he worked on the front lines with over 25,000 brick and mortar retailers. Bobby has held leadership positions including CEO, CRO, and VP of Sales at companies such as Highfive, Limos.com, EVO2, Verizon Wireless, LookSmart, ServerPlex Networks, and Sprint/Nextel. When Bobby’s not spending his time thinking about the future of brick and mortar retail, you can find him traveling, reading, or tending to his vegetable garden.

Everything You Need to Know About In-Location Experience Management

We’re now well into 2021, and we can say with certainty that retail’s rebound is legitimate. By continuing to invest heavily in in-location experiences, retailers have bounced back admirably from unprecedented adversity. As of early June, the National Retail Federation (NRF) forecasts retail sales to continue growing between 10.5 percent and 13.5 percent throughout the remainder…

8 Types of In-Location Experience You Can Deliver in 2021 and Beyond

Consumers made one thing clear in our State of Consumer Behavior 2021 report: experiences matter. Ninety percent of consumers say they’ll return to your store if you provide a “positive experience.” It’s also clear that there's no catch-all approach to customer experiences. Shoppers are diverse in their tastes and demands. Retailers must offer a variety…

Why Contactless Payments Are the Future of Brick-and-Mortar Retail

The future always promises uncertainty. That said, all indications are that contactless payments are ingrained in brick-and-mortar retail for the long haul. Without massive unforeseen disruption, the COVID-assisted trend towards cashless, fully contactless checkout will gain further momentum. The 1,000 customers we surveyed in our State of Contactless Payments 2021 Report only confirmed our belief…

5 Trends Shaping the Future of Brick-and-Mortar Retail

Was it a rough year for many individual retailers? No doubt. We saw too many organizations close their doors in the past year-plus. However, as a whole, brick-and-mortar retail is booming. Total retail sales rose by 6.9 percent in 2020 compared with 2019, per the U.S. Department of Commerce (via The Balance). The final take…

6 Keys to Building a Great BOPIS Program

Buy online, pick up in-store (BOPIS) might just be the best long-term strategy for brick-and-mortar retailers. Allowing customers to purchase items online and pick them up curbside or in-store accommodates prevailing consumer demands: safety, efficiency, and convenience. BOPIS will soon be a standard feature of most, if not all, brick-and-mortar operations. Virtually every major retailer…

What Consumers Expect From the Self-Checkout Experience

Every shopping experience is a chance for the consumer to mold their tastes. As the COVID-19 pandemic has drastically altered the desires and demands of the typical shopper in the past year, it’s worth checking in with consumers to see what they want from their visits to physical retail stores. According to our 2021 State…

Why In-Store Experiences Are the Key to Thriving in 2021

Most retailers haven’t used words like “thrive” very often in the past year, at least not with respect to their business. For the first time in recent memory, consumers were barred from most forms of in-person shopping by stay-at-home orders, while many stayed away from stores by choice. Concerns about health have defined every aspect…

What Shoppers Expect From Brick-and-Mortar Retailers

Shoppers should expect retailers to help them turn the page on a turbulent 2020 by offering price value built into memorable experiences in 2021. The combination of (hopefully) loosened regulations, a COVID-19 vaccine, and consumer desire to re-establish their pre-2020 shopping routines should permit retailers to attract and retain more consumers in 2021 than they…

Best Practices to Alter Your Retail Store to Reopen

Before the COVID-19 pandemic, brick-and-mortar retailers had learned how to compete with the disruption of e-commerce. Stores evolved in the face of a challenge that many believed would wipe out the industry entirely. Instead of folding, retail rose to the challenge. Today, those stores continue to welcome consumers through their doors, but the spaces customers…

The Reopening of Retail: Which Pandemic Changes Will Stores Keep?

The COVID-19 pandemic drove customers away from stores, shut down businesses, and ground the global economy to a screeching halt. Now that the world has begun to return, retailers must think strategically to prevent temporary disruption from becoming a permanent end. When we talked to more than 400 retailers about how they adapted to the…

How Retail is Evolving and Where it’s Headed in 2020

Brick-and-mortar retail has a long and prosperous future ahead. Despite popular misconceptions about online stores and drone deliveries, people still need real stores in their lives — and will for decades to come. Research from Escalent found that despite the impressive growth of e-commerce, in-store sales still dwarf online sales ($152.7 billion vs. $62.5 billion).…