Bob Bly

Bob Bly

Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He  has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”

Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at or on the web at

9 Ways to Squeeze More ROI Out of Your Shopping Cart

Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional marketing techniques to an online environment to lift average order sizes, revenues and profits.

7 SEO Secrets Your Webmaster Wont Tell You

How do you separate fact from fiction when implementing an SEO program to raise your rankings on Google and other search engines? Here are 11 truths, strategies and rules of thumb that are proven to optimize sites and generate a flood of organic search traffic: