Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional marketing techniques to an online environment to lift average order sizes, revenues and profits.
Bob Bly
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How do you separate fact from fiction when implementing an SEO program to raise your rankings on Google and other search engines? Here are 11 truths, strategies and rules of thumb that are proven to optimize sites and generate a flood of organic search traffic: