The bottom line? The ideal store associate profile has changed dramatically, and there’s a war for top retail talent with this profile.
Bill Zujewski
Increasing innovation in technology means more disruption, and the retail industry isn't immune. With the online pure-plays continually cutting into the market once dominated by brick-and-mortar, retailers need to come up with new strategies and tactics to compete. One not-so-obvious answer may be to leverage one of the their most unique assets — store associates.…
In today’s hypercompetitive retail environment, there’s mounting pressure for retailers to leverage their brick-and-mortar presence as a competitive advantage. This reality arguably makes the store associate the most important asset retailers have. Associates can provide the personal service that differentiates their shopping experience from their competitors, including online pure-play retailers. In fact, store associates that…