Beth VanStory

Beth VanStory

Beth VanStory is a Partner and Chief Marketing Officer with Chief Outsiders, the nation’s leading fractional CMO firm focused on mid-size company growth.

How Retailers Can Win Big by Embracing the Digital Consumer

Was it just a year ago that all the buzz in retail was around “experiential retailing”? When Canada Goose, the clothing company, was creating arctic zones in its stores so customers could feel just how warm a CG parka would keep them? One exceptionally long year and one global pandemic later, the retail landscape has…