Ben Marks

Ben Marks

Ben Marks, Director of Global Market Development, Shopware
Ben is in charge of driving Shopware’s global growth expansion and communicating the benefits of open source commerce to merchants, having joined the business in 2021 following several years as a lead evangelist at Magento. A highly experienced and engaging public speaker, Ben has taken part in hundreds of public and online presentations across six continents. He also has an extensive knowledge of the retail ecosystem and a passion for open-source commerce, which began when he taught himself PHP in 2003. Ben has a comprehensive understanding of how the customer journey can be honed seamlessly and meaningfully across online channels to meet the needs of online shoppers.

October 1, 2024 Changing the Online Shopping Journey With AI: Is it the Future or Just a Passing Trend?

Recently, ASOS made a splash in the e-commerce world by utilizing Nibble during its annual sample sale. For those unfamiliar, Nibble is an artificial intelligence chatbot that allows customers to negotiate deals on their items. Some shoppers reported receiving deals as much as 40 percent off items that were already listed on sale. The implementation…

May 29, 2023 Why the Secret to Nailing Your E-Commerce Strategy Requires Lighting Up the Senses

Have you ever compared your online shopping experiences to your in-store experiences? Physical and digital retail experiences should both be inspirational and filled with entertainment and emotion. But that doesn’t change the fact that when it comes to engaging customers and eliciting sales, physical retail has a “leg up” on e-commerce because real-world shopping experiences…

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