2023 was a tumultuous economic year. As brands finalize their 2024 budgets, it’s clear that every dollar must be invested wisely. Decision-makers have a difficult choice: Where should those dollars go to get the most return on investment? For brands looking to get the most out of their 2024 budget, we predict two key digital…
Becky Parisotto
With the leaves turning colors and the arrival of cooler temperatures, retailers are turning their attention to ensuring their e-commerce systems are ready for holiday 2023. The complex, fluctuating economic conditions this year mean they’re facing a distinct set of challenges: ever-present inventory planning and delivery logistics challenges alongside a prediction of flat or modest…
Modern retail brands need flexibility, scalability, and the ability to tailor solutions to their needs. There’s a lot of pressure to exceed customer expectations, expand into new channels and new markets, and grow business, and after several years of COVID-influenced upheaval and facing the headwinds of an uncertain global economy, those pressures are amplified. Out-of-the-box…