Becky Parisotto

Becky Parisotto

Becky Parisotto is the vice president of digital programs at Orium, a composable commerce consultancy and systems integrator.

2024 Predictions: AI Gets Personal While Cloud Providers Get Niche

2023 was a tumultuous economic year. As brands finalize their 2024 budgets, it’s clear that every dollar must be invested wisely. Decision-makers have a difficult choice: Where should those dollars go to get the most return on investment? For brands looking to get the most out of their 2024 budget, we predict two key digital…

3 Things Retailers Should Do Now to Prepare for Black Friday

With the leaves turning colors and the arrival of cooler temperatures, retailers are turning their attention to ensuring their e-commerce systems are ready for holiday 2023. The complex, fluctuating economic conditions this year mean they’re facing a distinct set of challenges: ever-present inventory planning and delivery logistics challenges alongside a prediction of flat or modest…

Key Digital Investments for Retailers in 2023

Modern retail brands need flexibility, scalability, and the ability to tailor solutions to their needs. There’s a lot of pressure to exceed customer expectations, expand into new channels and new markets, and grow business, and after several years of COVID-influenced upheaval and facing the headwinds of an uncertain global economy, those pressures are amplified. Out-of-the-box…