Basil Hatto

Basil Hatto

Basil Hatto currently serves as NP Digital’s Senior Vice President of Product and Growth at NP Digital, where he spearheads agile product innovation using data and analytics to identify areas of monetization for Canadian clients. With over two decades of diverse leadership experience across media, startups, agencies, and tech organizations, Hatto has developed a distinctive approach to growth marketing, leveraging data science to uncover focus areas that fuel upward growth and revenue for Canadian brands. Prior to NP Digital, Hatto held key positions such as VP of Data Science, Audience & Analytics at Postmedia and SVP of Product and Strategy at iProspect.
Why Retailers Need Data Competency Before Compliance

In the ever-evolving landscape of data privacy, businesses and marketing leaders are facing significant challenges when it comes to understanding and achieving data compliance. The introduction of new cookie-less addressability solutions and interoperability standards across ID resolution platforms has made it increasingly difficult for retail brand teams to navigate and identify the right path towards…