April Rassa

April Rassa

April Rassa leads product marketing and growth at Brightback, the industry’s first customer retention automation software for subscription businesses. Rassa has more than 15 years of management experience across various industries and is a strong advocate for the overall customer experience.

Survey Reveals What Retailers Are Doing to Keep Customers From Leaving

Today’s company-customer relationship no longer revolves around one-off purchases of goods and services. We live in a subscription-based world where companies give their customers the flexibility of multiple pay options that best fit their needs. This model rewards companies which prioritize delighting their customers with stellar products, services and support. Benefits include predictable revenue streams,…