Antony Edwards

Antony Edwards

Antony Edwards is the chief operating officer at Eggplant, a customer experience optimization specialist. He is a proven product and technology leader with extensive experience in enterprise software and mobile computing.

3 Tips to Prioritize Digital Performance

As a result of COVID-19, nonessential brick-and-mortar retailers have been forced to close their doors and pivot to rely solely on digital to survive. This reliance looks permanent, with recent research from Capgemini identifying that in the next six months to nine months, only 39 percent of consumers expect a high level of interaction with…

3 Red Flags That Your App is Failing You

Every day seems to bring another headline about a website being down or an app being unavailable. From Instagram to J.Crew to Walmart, it’s clear brands are failing their customers. Rather than waiting for an outage — and the accompanying social media backlash from infuriated customers and potential loss of revenue — retailers must understand the warning…

How Retailers Can Optimize Their Sites for Peak Holiday Sales

It’s crunch time for retailers with the holiday shopping season just a few weeks away. With the continued demise of brick-and-mortar stores, retailers are grappling to create a digital experience that delights across every channel. Amazon.com's Prime Day fail this summer showed the importance of ensuring your site is geared to deal with surges in…