Anthony Rotio

Anthony Rotio

Anthony Rotio is the Chief Data Strategy Officer at GrowthLoop, where he leads partnerships and generative AI product features, following his tenure as Chief Customer Officer. Prior to GrowthLoop, he was head of the Owned Retail Business Unit at Anheuser-Busch; following stints as a marketing director, digital product manager, and sales strategy manager. Anthony invented and founded Pizza Shelf (a consumer product) and led Amazon Services and Data Analysis at Crimson Advantage (a marketing strategy consultancy). He is a certified Google Professional Cloud Architect and has his B.A. in computer science from Harvard.

'Cookiepocalypse' Countdown: Preparing Retail Marketers for a New Data Landscape

Retailers rely on up-to-date customer data to keep a pulse on consumer shopping habits, understand trends, and create targeted campaigns for very specific audience segments. Third-party cookies have long been a critical method of gathering that data. And while Google once again postponed its phaseout of third-party cookies, the extension doesn’t mean that marketers can…