Ann Newland

Ann Newland
Beacons Abound in 2017: Will You Keep Up?

We’re living in a world bursting with new technology. While exciting, it can also be overwhelming. How can consumers have fun, productive shopping experiences when they’re bombarded with messaging that’s often irrelevant to what they really want? Luckily, at the same time, we’re seeing the proliferation of beacon technology. Giants Apple and IBM have announced a joint…