Anna Johansson

Anna Johansson

Anna Johansson is a freelance writer with a special passion for entrepreneurial and marketing-related topics.

Creating Multisensory Sales Environments in E-Commerce

The press likes to say it all the time: in-person shopping is dead. However, the press is dead wrong. While e-commerce sales continue to increase, people still prefer real-world shopping because they enjoy the overall experience. They want to touch the clothing, sit on the furniture, and pick out their own produce. In fact, the…

Reasons to Rethink the Online Grocery Business Model

Online grocery is a business model that seems to be exploding. In recent years, national grocery chains have launched both delivery and pickup services, and nongrocery brands have entered the grocery market. For example, Amazon.com has plans to launch a chain of grocery stores by the end of 2019 starting in Los Angeles. In addition…

Data and Analytics Are the Path to Success for Retailers

While outsiders have long tried to put a death sentence on retailers in the brick-and-mortar space, the industry keeps chugging along. Insiders understand there’s still plenty of potential for growth — even as e-commerce continues to scale. But for there to be sustained success, big data must be properly leveraged. Unlocking the Power of Data…

Is Security a Priority for Your Retail Stores?

Any time customers make monetary transactions on your website or at your store, their information is momentarily vulnerable, especially if you don’t have proper security measures in place. This applies to all retailers, but especially to those with multiple store locations. You might think that the point-of-sale (POS) software or website plugin has adequate security,…

5 Ways to Provide More Transparency to Your Customers

A combination of greater consumer discretion and the infinite accessibility granted by the information age has resulted in an era that demands transparency from businesses. Sometimes referred to as corporate transparency, this approach allows a company’s actions to be visible and accessible to people both inside and outside the organization. But why is this so…

Why Marketing Product Benefits is the Key to Better Sales Copy

When you’re selling a great product with unbeatable features, it makes sense that you’d want your market to know about those features. For instance, if you’re selling the best automatic pool vacuum on the market, you’re going to be proud and excited to tell the world about your ergonomic design, high capacity, ease of use,…

In-Home Trials and Multistage Shopping: Rethinking How Millennials Buy

Brick-and-mortar stores have been struggling over the past decade, so much so that Credit Suisse estimated 8,600 shops would close last year in the United States and a quarter of malls will close in the next five years. Despite these numbers, though, things aren’t quite as dire they seem. While purchasing may be migrating online,…

Experiential Retail: 6 Changes You Can Make to Your Company

Historically, retailers have focused on the industry as an exchange. Customers wanted to purchase products from them, so the best way to secure more customers was to offer the best products or offer products for the best possible price. Today, the landscape has changed. It’s no longer enough to merely offer good products at good…