Anil Kaul

Anil Kaul

Dr. Anil Kaul is the co-founder and CEO of Absolutdata, a company specializing in big data analytics, marketing analytics and customer analytics.

Anil has over 22 years of experience in advanced analytics, market research, and management consulting. He is very passionate about analytics and leveraging technology to improve business decision-making. Prior to founding Absolutdata, Anil worked at McKinsey & Co. and Personify. He is also on the board of Edutopia, an innovative start-up in the language learning space. Anil holds a Ph.D. and a Master of Marketing degree, both from Cornell University.

5 Ways AI Helps Retailers Get Ready for the Post-Pandemic Economy

As vaccine distribution moves us closer to a post-pandemic life, businesses are still navigating the economic uncertainty. Retail leaders understand that consumer buying patterns have changed in ways that are likely to persist once the virus is under control. Retailers know they’ll need to adapt to stay a step ahead of competitors and increase profits…

Beyond Black Friday: Reimagining Retail With AI

The holiday shopping season kickoff isn’t called “Black Friday” because of the chaos in stores when shoppers turn up in droves. The origin of the name goes back to the bookkeeping color code — retailers make their profits in the last quarter of the year, hoping to finish “in the black.” But profitability is a…

How to Use Predictive Selling

Artificial intelligence (AI)-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success. AI can help salespeople prioritize leads and make relevant product or service recommendations using data science to provide guidance. This frees sales teams to focus on the art of sales and build relationships that lead…

Retailers Challenged by Coming Data Scientist Skill Gap

Big data-driven technology will continue to transform business processes in 2016 and beyond. For web-only and e-commerce marketing and management teams, the growing challenge is how to properly leverage all of the available data. The sheer volume of information can be overwhelming and creates a bit of a quandary where the data can improve efficiency…

Amazon Dash: A Quick Leap to Unique Insights, Highly Valuable Consumer Data

Amazon Dash represents a shift in data as much as it represents a shift in consumerism. Historically, the POS was far away (in both time and place) from the original point of need. This time-and-space gap was often filled with the potential for consumers to be contacted, interested in and motivated by competing sales messages from a number of marketing avenues. Dash, however, represents a unification of the moment of need and the moment of purchase — and that's very powerful.