Aneesh Dhawan

Aneesh Dhawan

Aneesh Dhawan is CEO and co-founder of Knit, the AI-native research agency helping the world’s most iconic brands power their most critical decisions. Knit partners with over 50 enterprise brands, including Amazon, Paramount, and more.

Artificial Intelligence (AI)

5 Questions Retail Brands Should Ask AI Research Vendors Before They Buy

July 7, 2026 at 10:25 pm

Artificial intelligence has made grandiose promises to retailers’ consumer insights teams that rarely pan out: 95 percent of generative AI pilots fail, and many “solutions” are just chatbots tacked onto existing methodologies. Fifty-six percent of CEOs in PwC’s 2026 Global CEO Survey even note that AI adoption didn’t amount to anything at their organizations. That…