Andy Ballard

Andy Ballard

Andy Ballard is the CEO at Wiser. Wiser collects and analyzes online and offline data with unmatched speed, scale and accuracy for brands, retailers and more. Follow @wiserdata.

Your Omnichannel Guide to a Successful Back-to-School Season

August is here, and while many of us are soaking in the last summer beach days, back-to-school (BTS) season is already in full swing. BTS is the second most popular shopping season of the year, bringing excitement, nostalgia and, most importantly, sales. On the heels of the National Retail Federation’s 2018 BTS report, which forecasts…

Pricing Intelligence: What it is and Why it Matters

Retail pricing is risky business. Price products too high, and customers are happy to take their money elsewhere. Price too low, and the product loses its value and struggles with brand degradation. It can be tough to find the sweet spot between padding the bottom line and enticing consumers to purchase your product. Retailers that…