Andrew Witkin

Andrew Witkin

Andrew Witkin is the founder and CEO of StickerYou, a global, e-commerce leader in custom-printed, die-cut products that empower consumers and businesses to create high-quality materials for personal expression, marketing, and packaging.

Online, Brick-and-Mortar, and NFTs: Diversifying One’s Retail Profile

Everyone knows that old line about casting a wide net. The wider you cast your net, the more fish you catch. For a company selling a product, casting a wide net means selling goods in a variety of methods to reach and convince the biggest spread of potential customers. As technology advances, a wise business…

The New Realities of Advertising During COVID-19

Disruption has become the buzzword of the past six months. Typically a term reserved for groundbreaking new technologies, the ongoing pandemic has been the first major disruption in a long time. It has forced people to stay inside, and it has changed the way we work and interact. For many retailers, this could be the…