Andrew Smith

Andrew Smith

Andrew Smith is Vice President of Marketing for PowerReviews, and an experienced e-commerce technology marketer. When he’s not thinking about his day job, he’s running around after two small children in Chicago’s Lakeview neighborhood.

The Impact of Product Review Recency on the Path to Purchase

Having a high volume of product reviews helps consumers' purchase decisions, ranking above other important elements, including price and recommendations from family and friends. However, substantial review volumes — in and of themselves — are no longer enough to satisfy shoppers on their path to purchase. According to a new PowerReviews study, The Power of Review…

Report: Ratings and Reviews Can Markedly Reduce Returns

Product returns are a necessary evil for retailers; shoppers won’t buy without them, but shipping and return-to-stock costs have a major impact on revenue. Experts estimate the average return costs a retailer between 15 percent to 30 percent of the original purchase price, and cumulatively, returns cost retailers $550 billion every year. In our new…

Report: Ratings and Reviews Are the Top Factor in Online Purchase Decisions

The idea of ratings and reviews as absolute core to online shopping decisions isn’t new. Consumer reviews on e-commerce product pages have existed in some format since pretty much the advent of the internet. But at PowerReviews, we wanted to understand how important they are in the post-COVID world we're now transitioning to and how…