In retail marketing, the phrase “meet consumers where they are” has long been sage advice, whether that means catching their eye at the mall or during their daily Facebook scroll. But as behaviors change, so must our tactics. Consumers are increasingly mobile-driven, and mobile phones are as much a source of entertainment as they are…
Andrew Chen
“I know this is new for all of us,” said Melissa Garcia, a professional on-air stylist, as she led her first live selling event for women’s clothing retailer LOFT. Speaking with animated gestures, she wore a black, floral-patterned dress that matched one hanging up behind her. After greeting the audience, Garcia pulled the dress off…
