Anat Shakedd

Anat Shakedd

Anat Shakedd is the CEO and Co-founder of Nexite, a breakthrough real-time data technology startup that’s set to transform the fashion retail industry. A seasoned commercial and brand executive, Anat is an entrepreneur with a vision of turning Nexite into a successful, world-changing business. Nexite developed the first-ever tiny Bluetooth product tag and cloud-based SaaS platform that provides a continuous, automatic flow of real-time data directly from the merchandise. Prior to Nexite, Anat served as a category manager at Israel’s largest FMCG manufacturer, Tnuva and brand manager at Israel’s leading FMCG retailer, Shufersal. Anat holds a Bachelor’s Degree in Behavioral Science from the Ben-Gurion University and an MBA from The College of Management Academic Studies in Rishon LeTsiyon.

How Hybrid Models Have Impacted Retail Shopping

Consumer behavior and shopping experiences have arguably changed more in recent years than ever before. Throughout the pandemic, shoppers became more accustomed to online ordering and the inevitable ease that comes with shopping from the comfort of your own home. This has inspired consumers to come up with a whole new set of demands and…