If you're wondering why you're not converting more online visitors into customers, you have to ask yourself the following questions: Are your products easy to find on search engines? Is your content informative and concise? Are you tracking your website metrics to measure the effects of your advertising and site design? If the answer to any or all of these questions is no, then there's no doubt that you're missing out on sales that could be yours. Stop losing customers with these seven tips:
Google's new bid-based Product Listing Ads (PLAs) are designed to be a richer advertising experience that increase clickthrough rates by including additional product information (e.g., product image, price and merchant name) without requiring additional keywords or text to be added by retailers. With the new Google Shopping, online merchants will also benefit from the ability to manage their feed advertising as well as the increased control over which products and categories to focus their ads on.
Millions of shoppers are going online this holiday season, hitting e-commerce sites harder than ever before. Merchants who want to live through the onslaught — and make a profit — should check their "to do" list twice for these six tips for surviving the holiday shopping season: