Amit Erental

Amit Erental

Amit is an accomplished product and business leader, leading innovative products from ideation to scale. He oversaw various B2B and B2B2C products used by thousands of enterprise customers, reaching over 300M consumers worldwide. He has experience in industries such as content recommendation, digital media, sales conversation intelligence, enterprise tech, and financial tech.

March 7, 2023 Why Personalization and Video Are the Perfect Power Couple

Brands are under more pressure than ever to win the hearts and carts of today’s consumers. Both personalization and video will continue to drive increased engagement, loyalty and conversions — even more powerful when combined. If personalization increases online sales by an average of 20 percent and close to 50 percent of shoppers search for…