Amena Ali

Amena Ali

Amena Ali has an exceptional track record with more than 25 years experience in delivering value for customers, spearheading software innovation, and growing SaaS and software businesses. As CEO of Optoro, the leading software platform for retail returns, Amena is leading the company to record growth, overseeing new product launches and partnerships, and major customer wins. Optoro’s Returns Management System, used by retail’s most iconic brands, such as GAP, American Eagle and Best Buy, recently surpassed 200M returns. The company’s software platform makes retail returns simple and efficient, reducing waste and enabling circularity. In 2023, she was named to the Forbes 50 Over 50 Innovation list as well as DC’s Tech Titans. Amena previously served as CEO of Airside Mobile and VividCortex.

October 9, 2024 Retailers’ Olympic-Level Preparation: Essential Strategies for Managing the Holiday Returns Wave

As we think back on the Olympic Games, it’s easy to marvel at the dedication and preparation that athletes pour into their training. That same spirit is found in retail, as the industry gears up for its own kind of Olympics: the holiday season followed by the inevitable surge in product returns. Returns present a…

May 23, 2024 How Can Retailers Quell the $101B Storm of Returns Fraud and Abuse Without Disappointing Customers?

The pandemic accelerated a massive rise in e-commerce, and with that, retailers have experienced a significant uptick in returns — reaching $743 billion in the U.S. last year alone. This sea change has contributed to both increased costs for retailers and a new era of returns behaviors from shoppers. Many retailers are facing shopper habits…

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