Amber Hovious

Amber Hovious

Amber Hovious is the vice president of marketing and partnerships at Teamwork Commerce. She’s responsible for building out the marketing strategy, business growth and approach as well as cultivating a wide array of partnership relationships to drive long-term success.

How Streamlining Operations Can Generate a Competitive Edge

Competition plays a huge factor in the retail industry. Operating in a highly saturated market, retailers must constantly work towards meeting their customers’ expectations quickly while providing a high-quality experience. With price and convenience being the two biggest factors affecting consumer purchase decisions, retailers must find ways to keep costs down while continuing to streamline…

How Can Retailers Benefit From Technology During a Labor Shortage?

Nearly four years on from the COVID-19 pandemic, the retail industry continues to face challenges, specifically with labor shortages. Statista research shows that since the pandemic, the rising U.S. retail employment numbers have had a sharp decline, which is expected to continue, with U.S. retail staff predicted to have 500,000 fewer employees by 2026 as…

How Effective Returns Management Can Help Retailers Sustain Growth

In today’s modern retail ecosystem, where retailers are deploying technology to deliver effective omnichannel offerings and curate high-quality customer experiences (CX), one challenge that still concerns many retailers is the returns dilemma. In 2022, returned retail merchandise amounted to almost $817 billion in the U.S., a 7 percent increase from $761 billion in 2021. Of…

Providing Personalized Experiences While Ensuring Data Privacy

Personalized customer experience (CX) has become one of the key differentiators for retailers, and today’s digital-savvy customers expect retailers to provide a seamless CX both offline and online. In fact, 82 percent of customers are even willing to share their personal information for personalized experiences. However, customers have also become conscious of how their data…

From Supply Chain to POS: Lessons Learned at NRF 2023

Each year, NRF: Retail's Big Show acts as the curtain-raiser for some of the retail industry’s most advanced and innovative technology solutions. While 2022’s event saw NRF’s return to New York’s Javits Center, attendee turnout remained unusually low due to the world being in the early stages of the post-pandemic recovery. However, 2023 saw attendee…