Aman Sareen

Aman Sareen

Aman Sareen is the CEO and co-founder of ZypTV, a local-focused, full-stack, omnichannel digital advertising platform.

Customer Loyalty During COVID-19 is Critical to Local Business Survival

Small businesses are the backbone of our society, making up 44 percent of the U.S. economy and employing almost half of the private workforce. However, COVID-19 has changed the way people spend, forcing many of these local economy engines to pivot their business strategies, enter the digital realm and get creative to stay afloat. According…

Advertising Opportunities to Put on Your 2018 Holiday List

This holiday season, it's more important than ever for advertisers to incorporate digital advertising into their marketing strategies. Over half of the U.S. population uses connected devices like smart TVs, desktop computers and mobile devices to watch broadcast-quality content. eMarketer projects that this number won't stop growing any time soon. In fact, over-the-top (OTT) platforms…