Allison Jensen

Allison Jensen

Allison Jensen is a Marketing Coordinator for Compu-Mail.

5 Tips for Choosing the Right Promotions for Your Direct Mail Campaign

Have you ever found yourself stuck when designing a direct mail campaign because you're not sure what offer or promotion to include? You're not alone; we've all been there. The promotion you choose should ultimately depend on what you're trying to achieve — e.g., increased sales, lead generation, awareness, etc. It should also reflect the…

Where Direct Mail Fits in Your Omnichannel Marketing Strategy

While many marketers recognize the value of direct mail in this increasingly online world, it can be difficult to figure out where it fits in their omnichannel marketing strategies. According to performance marketing agency Merkle, marketing campaigns that used direct mail and one or more digital media experienced a 118 percent lift in response rate…