Alison Medina

Alison Medina

Alison Medina, Consumer and Generational Strategist, Ernst & Young LLP 

Are Brands Entering the Metaverse Headed for the Wild, Wild West?
March 28, 2022 at 12:37 am

The metaverse is here. In fact, it has been for quite some time. While most of us may have just learned of the term “metaverse,” those born in 1997 and after (Gen Z and Alpha) have grown up with it. For them, the idea of interacting, learning, conversing and even buying in a virtual universe…