Alfred Sin

Alfred Sin

Alfred is the head of personalization at Amperity, where he works on product development and strategy. Since joining Amperity in 2021, he has focused on building workflows, APIs, and real-time capabilities to help brands activate customer data. Prior to Amperity, Alfred spent time building VM features for Linux users at Microsoft as part of the Azure Compute team. Outside of work, he enjoys exploring the beautiful PNW outdoors and staying well-caffeinated.
Artificial Intelligence (AI), Marketing
Retail’s AI Ambitions Are High. Their Data Readiness Isn’t
September 2, 2025 at 11:54 am

Artificial intelligence has become the centerpiece of 2026 retail planning, promising lower costs, faster decisions, and more personalized experiences. Consumers are on board, showing growing interest in tools like conversational AI and purchase agents. However, even as 90 percent of retailers say they’re using AI, a recent Amperity survey reveals that only 11 percent are…

Artificial Intelligence (AI), Marketing, Customer Retention
How Predictive AI is Powering Smarter, More Personalized Loyalty Programs
April 30, 2025 at 7:56 am

Loyalty programs have long been a cornerstone of customer retention strategies. However, many still fall short of delivering the personalized experiences customers expect. Traditional loyalty programs often rely on static rules and broad segmentation, offering generic rewards that fail to inspire true loyalty. Predictive artificial intelligence is changing that. It enables brands to build smarter…