Alex Soncini

Alex Soncini

Alex Soncini serves as the North American GM of VTEX, the leading global commerce platform that unifies customer experience into one comprehensive enterprise solution. Alexandre brings over 20 years of experience in the digital commerce industry and a passion and appreciation for the accelerated transformation of brands and retailers. As a founding employee, he has successfully propelled the company’s expansion and dominance in Latin America, currently serving over 2,500 online stores in 30 countries. Alexandre is now leading the company’s strategic North American expansion. For more information visit:, or follow on Twitter @vtextruecloud.

How to Create an Amazon-Like CX and Increase Conversion Rates by 54%

With an estimated 37 percent share of the U.S. market, is the retailer most online shoppers are familiar with, and the one that sets their expectations for customer experience (CX). That makes Amazon a formidable competitor. It also makes Amazon a resource that retailers can study and emulate to improve their own CX. While…

Boost Your Online Store's Customer Experience and Retention With A/B Testing

In today’s competitive retail landscape, customer experience (CX) can make or break a brand. The numbers are clear that CX is now a primary factor in growing revenue and retaining customers. That means your store’s CX is too important to leave to chance. To deliver the experience your customers expect and then surpass their expectations…