As a retailer, you know you have to capture prospects’ attention to make a sale. That's why advertisements use eye-catching graphics. But now more than ever, consumers tend to ignore traditional ads and focus instead on the screen in the palm of their hand. An advertising strategy that leverages this tendency is likely to deliver dividends in increased sales, and a truly forward-thinking approach can produce other valuable benefits for both the customer and the retailer.
Alex Romanov
Innovations in technology are transforming retail marketing strategies. One of the most promising developments is proximity marketing, an approach that leverages location-aware technologies to drive return on investment and garner priceless consumer insights through the secure broadcast of rich media marketing messages.
