During the pandemic, brands turned to digital initiatives to reach customers, not only for marketing, but also for other stages of the consumer lifecycle. Here at Vibes, our own data showed a 200 percent increase in automated mobile transactional messages from January 2020 to December 2020. The messages ranged from providing consumers with information about…
Alex Campbell
During the pandemic, retailers faced once-in-a-lifetime headwinds, including closed physical locations, limited in-store capacity, slowed shipping times, and a customer that was oftentimes scared to leave the house. As a result, they turned heavily to buy online, pick up in-store (BOPIS) and buy online, pick up at curbside (BOPAC) to make their customers’ buying journeys…
There’s no denying that 2020 fundamentally changed how consumers interact with brands. Smart marketers realized the need to understand changes in consumer behavior and leveraged consumer behavior data to develop effective retail strategies. Digital engagement initiatives — in particular, mobile engagement (text, mobile wallet, and mobile app push notifications and inbox) — have continued to…
