Alex Campbell

Alex Campbell

Alex Campbell is one of Vibes’ co-founders as well as Chief Innovation Officer. For over 20 years, Alex has helped shape mobile marketing both within the company as well as the industry.  

How Mobile Bridges the Gap Between In-Store and Online

This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even larger than before the pandemic. With 42 percent of consumers planning to shop equally in-store and online for the holidays, it’s essential for retailers to create an omnichannel strategy that reaches all shoppers — no matter which buying journey…

The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

During the pandemic, retailers faced once-in-a-lifetime headwinds, including closed physical locations, limited in-store capacity, slowed shipping times, and a customer that was oftentimes scared to leave the house. As a result, they turned heavily to buy online, pick up in-store (BOPIS) and buy online, pick up at curbside (BOPAC) to make their customers’ buying journeys…

The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

There’s no denying that 2020 fundamentally changed how consumers interact with brands. Smart marketers realized the need to understand changes in consumer behavior and leveraged consumer behavior data to develop effective retail strategies. Digital engagement initiatives — in particular, mobile engagement (text, mobile wallet, and mobile app push notifications and inbox) — have continued to…