Alexa Lemzy

Alexa Lemzy

Alexa Lemzy is the customer service manager and blog editor at TextMagic, a text messaging solution for businesses. She is passionate about customer retention, mobile marketing, and automation. Alexa loves to dig deep into those topics and cover the most interesting findings in her articles.

5 Tips to Optimize Mobile Sales for the Holidays

Mobile shopping was (and still is) all the rage for back-to-school, and retailers that didn't invest the time and money in putting the word out about their sales via mobile missed out. Consider that 69 percent of shoppers planned to use their smartphones to do research for back-to-school shopping, and 50 percent planned on purchasing a…