Alena Kuptsova

Alena Kuptsova

Alena Kuptsova is a technology research analyst at Itransition, a software development company based in Denver, CO. She analyzes current digital transformation trends and explores the opportunities the emerging technologies bring to businesses across industries.

Marketing, E-Commerce

5 Practices to Enhance E-Commerce Customer Engagement

November 16, 2023 at 8:38 am

The intense competition in the e-commerce market, rapid changes in consumer shopping habits, and expansion of new technologies require e-commerce businesses to reshape their customer engagement strategies to win buyers and motivate them to return. Catching and keeping customers’ attention requires expertise in the latest customer experience trends and e-commerce technologies. That’s why forward-looking digital…