The top U.S. e-commerce brands have gone headless, including Amazon.com, Walmart, Target, and Nike, and the rest are in process or are considering it. Headless commerce refers to the practice of separating the website from the back-end e-commerce platform via APIs or microservices. In simpler terms, retailers are separating what users see from their databases. By going “headless,”…
Ajay Kapur
There’s been a lot of talk about the demise of the mobile web at the hands of mobile apps. One pundit sees apps dominating users’ attention; another predicts apps will kill off the mobile web. As the saying goes, “prediction is very difficult, especially about the future.” The reality is neither solution will go away.…
In 2016, we will continue to see rapid growth of mobile commerce. Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet, and native apps. 1. The tail will wag the dog. In-store digital strategies that drive online sales will succeed; those that attempt to drive…
Maximizing customer lifetime value in the mobile channel is about creating great experiences woven from the right flow of content and calls to actions. Here at Moovweb, we like to think of page performance along six dimensions: speed, responsiveness, searchability, content, conversion and usability. When we assess an existing mobile experience, we use this checklist…
