Aimee Irwin

Aimee Irwin

Aimee Irwin serves as VP of Strategy at Experian Marketing Services. Experian is the world’s leading global information services company. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early stage and public companies.

Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses. Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses.

Previously, Aimee held executive positions at several successful internet and mobile companies including: Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg.

Measurement is a Vital Component for Retail Success

Retail has been completely flipped on its head. An industry, which once solely relied on brick-and-mortar locations, has undergone a massive transformation with the introduction of the digital ecosystem. The shift to online and in-app purchases may lead some to believe that physical store locations have been rendered obsolete. However, the reality is that couldn’t…