Adriel Tey

Adriel Tey

Adriel Tey is a data analyst on the Quantitative Analytics & Data Science team. His research area covers advertising and marketing technologies, and is focused on building insights and recommendations that help companies achieve marketing objectives.

Marketing

Top Holiday Retail Trends for 2025: What Marketers Need to Know — and Do

October 13, 2025 at 1:20 pm

As the holiday season approaches, retailers and marketers face a rapidly evolving landscape shaped by shifting consumer expectations, economic uncertainty, and digital transformation. Recent Gartner data reveals several key trends that will define the 2025 holiday retail environment. To succeed, retail CMOs and their teams must adapt their strategies to meet new consumer demands and…