Adam Maarec

Adam Maarec

Adam Maarec is a consumer financial services attorney. He has over a decade of experience representing global financial institutions, both as in-house counsel and through his private practice. Adam co-leads the firm’s Fintech and Payment Solutions Team.

Adam advises clients on regulatory compliance issues related to a variety of consumer and small business products and services, including credit cards, digital wallets, loans, deposits, data sharing agreements, and the deployment of emerging technologies, including artificial intelligence. He advises on rules prohibiting unfair, deceptive, and abusive acts and practices (UDAAPs); the Truth in Lending Act (Regulation Z); the Electronic Funds Transfer Act (Regulation E and NACHA); the Fair Credit Reporting Act (Regulation V); the Gramm Leach Bliley Act (Regulation P); the Truth in Savings Act (Regulation DD); the Expedited Funds Availability Act (Regulation CC); as well as state privacy laws. He has been involved in every step of the Consumer Financial Protection Bureau’s 1033 (open banking) rulemaking process, and handles a wide range of matters across the Fintech industry.

Agent Provocateur: How AI Shopping Bots Are Testing Retail Legal Boundaries
June 1, 2026 at 1:05 pm

A new wave of artificial intelligence-powered shopping tools is changing how consumers buy online and creating fresh legal exposure for retail brands. In what the industry calls “agentic commerce,” AI assistants do not merely recommend products; they autonomously search, compare, and complete purchases on a consumer’s behalf, often without the consumer ever visiting the retailer’s…