Adam Edmunds

Adam Edmunds
Want Millennial Loyalty? Embrace the Strength of Social Media and Texting

It’s no surprise that retailers have long been witnessing a sharp decline in customers who visit their brick-and-mortar stores — even the big-name behemoths. Still, data shows that physical stores still account for 90 percent of all retail sales in North America. What accounts for this disparity? Millennials (yes, we can blame them for this…