Zappos Launches Socially Conscious Brand Platform, Goods for Good
Zappos has created a new platform for customers who are looking for purpose-driven products, the shoe and clothing retailer announced in a press release Tuesday. The platform, Goods for Good, is a curated experience that features items from over 150 brands, all of which promote meaningful causes, and categorizes the products in five categories: recycled, organic, sustainably certified, vegan, and give back.
The platform showcases the featured brands’ purpose and missions, allowing shoppers to easily make informed purchases. Two examples of brands Zappos included on the platform are Native Shoes, which upcycles its shoes into playground equipment, and Veja, which makes sneakers with sustainable leather, Footwear News reported.
Steve Bautista, head of charitable giving at Zappos, explained to Footwear News that the company knows its customers are passionate about investing in products that contribute to a greater good, and Zappos wants to give those customers the best shopping experience possible.
Total Retail's Take: More people, especially younger demographics, are trying to be sustainable in all aspects of their lives, including where they shop and what they buy. By launching its Goods for Good platform, Zappos is showing consumers it's serious about being socially conscious and leaning in to the interests of its customers. While a lot of shoppers may have already been filtering products on Zappos.com based on brands that aligned with their beliefs, the retailer has made it easier for them with this platform, further enhancing its commitment to being socially conscious.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.