Your Web Site is Your Brand: 5 Keys To Maximize Your Web Presence
When designing a Web site, pretend you’re giving site visitors a tour of your office or plant to impress them. What do you think they’d want to see or know? In what order does it best make sense to present this information? How can you keep them interested and make it fun?
The power of the Web as a psychologically powerful influencer often is overlooked by businesses. A company site should be consistent with all marketing materials, and focus on introducing, supporting and building loyalty for your brand.
Allan Gorman is author of “Briefs for Building Better Brands” (AGCD Brandspa Books, 2004). He’s also founder of Brandspa, a company that specializes in crafting effective marketing and branding strategies for small to medium sized companies. He’s the recipient of over 400 industry awards including a Gold Lion from the Cannes Film Festival. For more: www.brandspa.net