Your Multichannel Contact Strategy Chart
Catalog Doctor: Here's medicine that you and everyone on your team can take. A contact strategy chart is easy to digest, good for one or many channels, and has shown effectiveness for team members at all levels. It will help keep your program fit and on track.
Start by Building a Simple Calendar
by Week
The first step for retailers who want to build a contact strategy system is to put together a simple chart listing weeks, start/end dates and holidays. Creating this type of chart takes only minimal spreadsheet skills. Even better still, this step proves to be fast and painless — even if you build an entire year of weeks and holidays — and what you end up with will form the basis for your full contact strategy.
- Companies:
- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
