Word of Mouth Marketing: How to Establish a Successful Online Social Community Around Your Brand

1. Find a conversation and listen in. Kosciewicz surfed the Internet looking for auto parts and customization Web sites, message boards and online forums to find out whether or not car aficionados were talking about The Eastwood Co. and what they were saying. Once he learned how customers talked about his products, he knew how to approach building a forum on Eastwood’s site.