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Each visitor segment needs to be addressed differently since they're in various stages of the purchase funnel. For users who have visited your site and taken no action, offer them a coupon for their next purchase. Through the use of dynamic targeting, retailers can retarget customers who have recently made a purchase by showing them additional items they might consider buying. To help stretch your marketing budget, you can remove users once they've made a purchase so impressions aren't wasted on those customers who have already made a purchase.
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Jennifer Leonard
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