Mysterious & Bizarre Results

But then there comes a day when Uncle Gus calls to say he has flown to Rio with his secretary, and Aunt Matilda has joined the circus. What do you do when the predictable becomes, well, unpredictable?

The Mystery of the Rotten Rollout

After several years of slow growth, the mid-sized niche cataloger decided he needed (and could afford) dramatically faster growth. After devoting a year to extensive list testing, with good coding and tracking of results, he confidently rolled out in a big way to the winning lists.