Why Retailers Should Focus on Value, Personalized Service and the Local Market
All of the elements above are part of what consumers today expect: a local, relevant and personalized experience. That's an expectation that requires more than a smile and a hello. The working definition of this personal service will vary by retailer and which segment of the market (high or low end) it expects to engage. Lower-income discount shoppers may be less interested in personal service, yet it's still a nice value add. At the upper end, personal service is a critical and expected component of the overall offer.