The Editor's Take: An Industry's Eureka! Moment
Among our departments, you'll see a mix of new and not-so-new. We've expanded our IndustryEye section to include a page focused on different prospecting efforts, a case study and some other informative short takes.
We also welcome Melissa Campanelli onto our staff. Melissa is the editor-in-chief of our sister Target Marketing Group publication, eMarketing and Commerce (eM+C). She worked with me on the cover story and will be a regular contributor — including her back-page column, Check it Out. I encourage you to check that out, as well as all the other great things All About ROI has to offer.
At a time when things are changing faster than the latest social media fad, we all need to adapt quickly. Bottom line: You need to sell more stuff, and you're going to need more trailblazing ideas. Count on our monthly magazine, our rebranded e-newsletter, the All About ROI Report, and our Web site, www.allaboutroimag.com, for plenty of that, and then some.